A promotion/prospecting strategy tailor-made for the region

The specific missions in France or abroad are built to measure according to the respective region’s expectations and objectives. They are most commonly part of an approach that is sectoral or multi-sectoral and geographic (domestic, European, international markets). Strategies are built according to regional features and qualify the selection of the most suitable business profiles. Promotional arguments are defined upstream of operations which will be developed according to a methodology called “Investment attraction marketing”. The argument strategy of “Investment attraction marketing” specifically focuses on positioning a region within a more or less wide geographic field, which is envisioned by the business for the realisation of its project (e.g. areas such as the Northeast or Southwest of France). Our case for the region then focuses on highlighting each region’s features and specifically those features significant for the targeted businesses. The first regional promotion vector is provided by the Regional Partner team, which develops a case suited to the specifics relevant for prospecting and selective promotion approaches (see operational tools)