A region is not a commodity like any other. There is a “regional offer” and a “business demand” which together can legitimately define “a business location market”. It should then be in this market that the regions define an operational and strategic marketing policy.

In theory, markets have the effect of adjusting supply and demand. The business location market however is characterized by a permanent imbalance between a regional offer that is both extremely complex in its definition and in a constant state of “surplus”.