The “business location market” consists of the regional offer (the “supply”) and the demand of set-up project developer businesses.

The volume of projects is extremely low, i.e. a few hundred a year amongst several tens of thousands of companies, and the very large and diverse “supply” of the offer (all the regions and IPA’s) makes this market naturally imbalanced.

Better prospecting for better prominence

Thus, within the context of this scarcity, every set-up project is “valuable” for the lessons learned about the anticipated needs of the businesses so the authorities can increase their effectiveness in making themselves attractive, and for Regional Partner, in order to strengthen the performance of the prospecting plans it implements.

Business demand must be assessed on two levels: that of set-up projects (intentions) and that of materializations (actual set-up implementation).

Although there is currently no tool that can exhaustively identify all investment projects over time and across the country (France), the data available to Regional Partner are sufficiently significant in volume and in accuracy to be representative of the business location market¹.

Indeed, since 1994, Regional Partner has handled over 6,500 set-up projects and manages between 300 and 500 business location studies/project specification briefs per year on a volume of somewhere between 800 and 1,200 projects initiated each year in France ².

Building on its internal database, a tool that centralizes all information relative to each of the businesses requesting support services and to each of the set-up projects, Regional Partner has a data support that allows it to provide accurate and long-term information on the:
potential market (number of annual case-load files, number of case-load files per region), location criteria, project size (in terms of workforce and investment), real estate preferences per sector, realisation schedules, project mobility etc.

¹Excluding part of the investment by groups who often manage set-up projects for branches or subsidiaries in-house and those start-up companies, which are by their nature “invisible”.

²Projects developed by businesses present in France beyond local transfers (-20 km), company creation and businesses linked to trade, distribution, hospitality-tourism-restaurants/catering and handicrafts.